REPORT ON INTERNET ADVERTISING

Name: Rachel Poon
Lecturer: Ms. Cheryl
Week 1

Week 1 we've learn about the common online advertisements :


Cost per thousand, cost per click & cost per action.
CPM: Advertisers pay when their message are exposed to specific audience.
CPC: Get pays every time a user clicks on their ads
CPA: Only get paid when a purchased is perform


Knowing clearly on what advertising there are in the market is good to know so that we know how it works and able to apply in further future.


Depending on whether it's on social media, websites, blog, networking, viral, etc..


There's another one known as SEO - Basic Search Engine Optimization.
Which is helpful because it can position your website to be found easily for people who needs what you have to offer, so that we can create a good user experience.


We have to also make sure that the content, performance, authority and user experience is well made. Understanding your business model is also crucial, knowing what's your main goals, impressions, assets and liability. It's also good to put yourself in multi-channels of socials site, such as twitter, pintrest, etc.